HOUSEINK, an art and tattoo magazine focused on inspiration and technique. Goal: To establish HOUSEINK as the premier digital destination for tattoo art and culture, appealing to a diverse global audience across all age groups, through compelling branding, clear messaging, and clean, intuitive design.
Services
Client
Year
Magazine
Strategy & Execution
Create a brand identity that felt both authoritative and approachable, appealing to a wide demographic ranging from young, trend-conscious individuals to older, more traditional tattoo collectors, while maintaining a global appeal.
Inspirational & Educational: The brand voice was established as knowledgeable, passionate, and inspiring. Content focused on the stories behind tattoos, the artists’ journeys, and the technical mastery involved, rather than just showcasing finished pieces.
Authenticity: Emphasized genuine connections with artists and the tattoo community, fostering trust and rapport with the audience.
Results
Increased Brand Recognition: Anecdotal evidence from social media comments and direct feedback indicated a strong positive association with HOUSEINK's sophisticated and inclusive brand image.
Broadened Appeal: Analytics showed a balanced demographic breakdown of users, indicating successful reach across both younger and older audiences, and significant engagement from various geographical regions.
Messaging: More Than Skin Deep
Craft compelling messages that not only showcased stunning tattoo art but also delved into the deeper aspects of inspiration, technique, and cultural significance, resonating with a globally diverse audience.
Strategy & Execution:
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Content Pillars: Established key content pillars around:
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Artist Spotlights: In-depth interviews and features on renowned and emerging tattoo artists from around the world, highlighting their unique styles, inspirations, and processes.
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Technique & Mastery: Articles and video tutorials explaining different tattooing techniques, tool innovations, and artistic principles relevant to tattooing (e.g., shading, line work, color theory).
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Cultural Significance: Exploring the historical and cultural roots of tattooing across different societies and eras, fostering a deeper appreciation for the art form.
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Inspiration Galleries: Curated visual collections of tattoo art categorized by style, theme, or body placement, serving as a rich resource for ideas.
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Forging a Leading Digital Presence in the Art & Tattoo Industry
Forging a Leading Digital Presence in the Art & Tattoo Industry
