Design Director | Brand Systems & UX Strategy
Designing Systems That
Protect Mission
Amplify Voices
Scale Belonging
Strategic design systems that safeguard purpose and scale long-term impact.
#SpeakIntoExistence #TrustByDesign #ScaleWhatMatters
Recent Brand & UX Strategies
Designing for Resilience.
Architect of brand systems and scalable design infrastructure that help mission-driven organizations build trust, drive adoption, and protect their impact at scale.
Design Director | Architect for Change. Operating at the intersection of brand systems, UX strategy, and organizational infrastructure. Expertise lies in building comprehensive Brand Operating Systems—moving beyond visual identities to create the design infrastructure necessary for mission-critical programs to scale with integrity.
Core Areas of Expertise:
Brand Operating Systems & Governance: Establishing clear frameworks for consistency.
UX Strategy & Experience Design: Aligning user needs with business goals.
Modular Scaffolding & Scalable Infrastructure: Engineering systems built for growth.
Design Operations (DesignOps): Optimizing workflows and team efficiency.
Radical Accessibility (WCAG) & Neuro-inclusive Design: Prioritizing universal usability.
Systems in Action
Building Infrastructure
for Impact at Scale
Mission-critical programs require infrastructure that scales with intention—not improvisation. These case studies demonstrate how comprehensive design systems transform organizational capacity, turning fragmented experiences into unified ecosystems that drive measurable outcomes: higher engagement, deeper trust, and sustainable growth. From resilience-building platforms to enterprise certification systems, each project reflects the same core principle: strategic design doesn’t just solve problems—it multiplies impact.
CASE STUDY: SGBFF DESIGN DIRECTOR VISION
Designing for Resilience
Building Infrastructure for Impact at Scale
A comprehensive design system engineered to transform the Sheryl Sandberg & Dave Goldberg Family Foundation’s ecosystem—Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program.
This unified infrastructure delivers radical accessibility, reduces cognitive load for learners, and equips facilitators with confidence-building toolkits that scale globally. The result: 70% higher course completion rates, 98% facilitator satisfaction, 4400% email ROI, and digital experiences that protect mission while amplifying voices across 1.3 billion users worldwide.
CASE STUDY:FPG WEBSITE REDESIGN
Designing for Community
A comprehensive digital platform engineered to transform community engagement for the Friends of the Public Garden—featuring StoryBrand messaging, visual identity design, and a tiered membership model that positions park visitors, supporters, and donors as heroes of the story.
This unified infrastructure delivers radical accessibility, reduces cognitive load, and equips facilitators with confidence-building toolkits for sustainable growth.
CASE STUDY:FPG WEBSITE REDESIGN
Engineering Trust for Global Markets
A transformational brand framework engineered to verify trust, unlock access, and scale women-led businesses at enterprise speed. Modern markets do not run on intent—they run on verified systems.
WBENC transforms certification into a continuously operating infrastructure layer that connects women-led enterprises to corporate buyers, capital partners, and global supply chains with confidence and speed.
Current Trends: Insights & Perspectives
Sharing insights on brand systems, UX strategy, and design leadership for mission-driven organizations.
Practical frameworks and strategic thinking to help you scale impact with integrity.
