To Balance Your Mood You Need to Try Something Really Good!
Services
Client
Year
Website
Challenge
Our client needed a brand refresh to better reflect their mood changing mission and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
In creating brand strategy to help drive awareness, in-store sales, and customer loyalty, HOUSEINK saw the greatest growth opportunity would come from increased engagement with Millennial moms. By Leveraging the multiple interactions CPG shoppers have prior to making a purchase, we launched a multichannel experience that positioned Velvet ice cream as both fun with an accessible indulgence… a brand that understands the needs and wants of its target demographic.
Bringing back visitors to the world of mood-changing ice cream!
