How visual hierarchy helps people decide.
A practical guide to typography, contrast and layouts that make the next step clearer.
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AI trends · Article
AI trends 2027: 7 shifts brands should prepare for.
What could AI look like in 2027—and what should brands prepare for now? Explore seven shifts across agents, brand context, creative production, AI-assisted discovery and the way teams evaluate their work. A practical outlook that separates current evidence from forecasts, with clear steps to help shape your next decision.
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AI commercial production · Article
AI commercial production: from storyboard to final cut.
From storyboard to final edit: plan a clearer AI production workflow.
Creative quality · Article
AI creative needs a quality standard.
Review AI creative for accuracy, brand fit and a considered finish.
AI workflows · Article
Does your workflow need an AI agent?
Choose agents or simpler workflows, with clear boundaries and review.
Brand + AI · Article
Give AI a clearer picture of your brand.
Give AI approved facts, useful references and a clearer sense of your brand.
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18 articles
How visual hierarchy helps people decide.
A practical guide to typography, contrast and layouts that make the next step clearer.
Read the articleWhat makes a useful creative brief?
Start with the right questions. Give the work a clear purpose before production begins.
Read the articleStart with one useful AI pilot.
Plan an AI pilot around one useful task, a clear quality standard and the full cost of review. A practical starting point for creative and marketing teams.
Read the articleAI creative needs a quality standard.
Build a practical review process for AI creative: check the brief, facts, brand fit, visual details and final delivery before the work leaves the studio.
Read the articleGive AI a clearer picture of your brand.
Build a useful brand context pack for AI: approved facts, voice examples, visual direction and clear boundaries that a team can maintain and review.
Read the articleDoes your workflow need an AI agent?
Compare AI agents, fixed workflows and simpler automation for marketing. Define the job, permissions, review points and stopping conditions before building.
Read the articleMake AI adoption part of the work.
Help a creative team move from AI experiments to a repeatable workflow with clear ownership, practical examples, review standards and a useful feedback loop.
Read the articleAI trends 2027: 7 shifts brands should prepare for.
Explore seven AI trends for 2027, the evidence behind them and practical steps for brands. A clear outlook on agents, creative production and AI search.
Read the articleAI commercial production: from storyboard to final cut.
Plan AI commercial production from the brief and storyboard to shot generation, editing and delivery. Includes a worked 30-second storyboard and review steps.
Read the article25 website designs worth studying.
The updated 2025 edition: practical lessons in brand, commerce, interaction and usability.
Read the articleWhat is a brand operating system?
Connect strategy, identity, tools and ownership so the brand works across teams and channels.
Read the articleBrutalist web design. Make the bold choice useful.
A practical look at raw typography, exposed grids and the balance between expression, usability and SEO.
Read the articleColor in web design. Give every shade a purpose.
Build a purposeful palette around brand context, visual hierarchy, accessibility and useful testing.
Read the articleA better product page starts with better answers.
Help shoppers assess the product, choose options and understand what happens after purchase.
Read the articlePersonalization should help people choose.
Useful signals, clear user control and a focused way to evaluate personalized experiences.
Read the articleA brand story needs something worth saying.
Connect the audience’s situation, the change you offer and the evidence behind the promise.
Read the articleBuild commerce around the whole customer journey.
Connect discovery, product evaluation, purchase and customer care into a coherent experience.
Read the articleOne campaign. Every channel connected.
Build a recognizable campaign with one clear message, distinct channel roles and a connected customer experience.
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